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Keller, Kevin Lane
Asongu, Simplice
172
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Bruhn, Manfred
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Han, Heesup
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Kotler, Philip
127
Schaltegger, Stefan
125
Belk, Russell W.
116
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Sheth, Jagdish N.
110
Tisdell, Clement A.
109
Mattila, Anna S.
107
Wiedmann, Klaus-Peter
107
Huber, Frank
106
Bauer, Hans H.
105
Grunert, Klaus G.
104
Phau, Ian
103
Herrmann, Andreas
97
Vrontis, Demetris
95
Gierl, Heribert
94
Meffert, Heribert
92
Lusk, Jayson L.
86
Foxall, Gordon R.
83
Asheim, Geir B.
82
Sarkis, Joseph
82
Grewal, Dhruv
80
Dwivedi, Yogesh Kumar
79
Khare, Arpita
78
Bagozzi, Richard P.
76
Hauff, Michael von
76
Usman, Osly
76
Bergh, Jeroen C. J. M. van den
73
Pelsmacker, Patrick de
73
Pepels, Werner
72
Rajagopal
72
Simonis, Udo E.
72
Bretschger, Lucas
71
Loureiro, Sandra Maria Correia
71
Septianto, Felix
71
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70
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wi - Wirtschaft
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wi wirtschaft
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Does marketing need reform? : fresh perspectives on the future
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Financial Times handbook of management
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Legends in consumer behavior
1
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
7
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1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
2
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
3
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
6
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
8
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
9
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
10
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
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