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~person:"Keller, Kevin Lane"
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Marketingmanagement
45
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Keller, Kevin Lane
Kotler, Philip
125
Bruhn, Manfred
116
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82
Meffert, Heribert
76
Kreutzer, Ralf T.
73
Pepels, Werner
61
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53
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Dwivedi, Yogesh Kumar
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Kitchen, Philip J.
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Qiu, Liangfei
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Ghose, Anindya
36
Wirtz, Bernd W.
36
Kuchler, Theresa
35
Martínez-López, Francisco J.
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Stroebel, Johannes
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34
Law, Chun Hung Roberts
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Tucker, Catherine
34
Albers, Sönke
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ECONIS (ZBW)
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6
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
2
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
3
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
4
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Saved in:
5
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
6
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
7
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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