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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924344
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
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Marketing management
Kotler, Philip - 2009 - 13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Marketing management
Kotler, Philip - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009570770