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~person:"Keller, Kevin Lane"
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Competing cues in brand allian...
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Brand management
56
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56
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33
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26
Brand image
26
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26
Consumer behaviour
23
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Keller, Kevin Lane
Esch, Franz-Rudolf
163
Burmann, Christoph
135
Haucap, Justus
105
Knieps, Günter
95
Baumgarth, Carsten
94
Sutter, Matthias
94
Huber, Frank
90
Budzinski, Oliver
89
Straume, Odd Rune
85
Meffert, Heribert
84
Melewar, T. C.
76
Aghion, Philippe
73
Bruhn, Manfred
72
Peitz, Martin
72
Bartling, Björn
71
Gierl, Heribert
68
Siciliani, Luigi
68
Bauer, Hans H.
66
Pelsmacker, Patrick de
66
Gaynor, Martin
63
Fehr, Ernst
62
Kräkel, Matthias
62
Mukherjee, Arijit
61
Bikker, Jacob A.
60
Schmidt, Klaus M.
60
Ahlert, Dieter
59
Ongena, Steven
59
Oberender, Peter
58
Konrad, Kai A.
57
Buser, Thomas
56
Phau, Ian
56
Sattler, Henrik
56
Van Reenen, John
56
De Chernatony, Leslie
55
Propper, Carol
55
Duso, Tomaso
54
Stenbacka, Rune
54
Vives, Xavier
54
Reuer, Jeffrey J.
52
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The journal of brand management : an international journal
6
Report / Marketing Science Institute
5
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
5
Showing
1
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10
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69
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1
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
2
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
3
The multiple roles of fit between
brand
alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
4
Branding and
brand
equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
5
Strategic
brand
management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
6
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
7
Strategic
brand
management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
8
Strategic
brand
management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
9
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
10
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
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