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~person:"Keller, Kevin Lane"
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Brand stretching and digitalis...
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Brand management
56
Markenführung
56
Brand image
25
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25
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24
Consumer behaviour
20
Konsumentenverhalten
20
Brand
19
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Keller, Kevin Lane
Esch, Franz-Rudolf
130
Burmann, Christoph
127
Davis, Steven J.
96
Bloom, Nicholas
95
Baumgarth, Carsten
93
Melewar, T. C.
74
Fairlie, Robert W.
72
Aksoy, Cevat Giray
68
Meffert, Heribert
65
Weber, Michael
62
Brueckner, Jan K.
61
Bruhn, Manfred
61
Ruiz Estrada, Mario Arturo
61
Huber, Frank
60
Vrontis, Demetris
57
Gorodnichenko, Yuriy
54
Ratten, Vanessa
51
Eichengreen, Barry
50
Bouri, Elie
49
Barrero, Jose Maria
48
Ahlert, Dieter
47
Balmer, John M. T.
47
Krueger, Dirk
47
Coibion, Olivier
46
Han, Heesup
46
Hassan, M. Kabir
46
Proeger, Till
46
Brodeur, Abel
45
Tomczak, Torsten
45
De Chernatony, Leslie
44
Rebucci, Alessandro
44
Saka, Orkun
44
Zhang, Anming
44
Hüther, Michael
42
Phau, Ian
41
Bilotkach, Volodymyr
40
Foroudi, Pantea
40
Loureiro, Sandra Maria Correia
40
Rauh, Christopher
40
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The journal of brand management : an international journal
5
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of international marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
3
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1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
5
Branding and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
8
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
9
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
10
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
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