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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000083235
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Marketing
Kerin, Roger A.; Hartley, Steven W. - 2017 - Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W. - 2020 - Eighth edition
Persistent link: https://www.econbiz.de/10011995444
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W. - 2018 - Seventh Edition
-- Using social media to connect with consumers -- Personal selling and sales management -- Implementing interactive and …
Persistent link: https://www.econbiz.de/10011565552
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W. - 2016 - 6. edition
Persistent link: https://www.econbiz.de/10010496732
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Marketing
Kerin, Roger A.; Hartley, Steven W. - 2019 - Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
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Marketing
Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.; … - 2003 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Berkowitz, Eric N.; … - 2006 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003887810