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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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Cannibalism and new product development
Kerin, Roger A. - In: Business horizons 21 (1978) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000083235
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003158640
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003887810
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 4th ed
Persistent link: https://www.econbiz.de/10008738251
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003679770
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2015 - 12. ed.
Persistent link: https://www.econbiz.de/10010362729