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~person:"Khan, Imran"
~person:"Rahman, Zillur"
~subject:"Markenführung"
~subject:"Social Web"
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Markenführung
Social Web
Consumer behaviour
50
Konsumentenverhalten
48
Brand management
27
Beziehungsmarketing
24
Relationship marketing
24
Brand
20
Brand image
19
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19
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16
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11
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Khan, Imran
Rahman, Zillur
Loureiro, Sandra Maria Correia
37
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Ko, Eunju
31
De Chernatony, Leslie
28
Burmann, Christoph
27
Baumgarth, Carsten
26
Hollebeek, Linda D.
25
Han, Heesup
24
Bang, Nguyen
23
Fournier, Susan
23
Sarkar, Abhigyan
23
Filieri, Raffaele
22
Veloutsou, Cleopatra
22
Esch, Franz-Rudolf
21
Wiedmann, Klaus-Peter
21
Bauer, Hans H.
20
Dwivedi, Yogesh Kumar
20
Guzman, Francisco
20
Seo, Yuri
20
Septianto, Felix
20
Diamantopoulos, Adamantios
19
Huber, Frank
19
Japutra, Arnold
19
Martínez-López, Francisco J.
19
Christodoulides, George
18
Dawes, John
18
Foroudi, Pantea
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Pelsmacker, Patrick de
17
Romaniuk, Jenni
17
Steenkamp, Jan-Benedict E. M.
17
Vrontis, Demetris
17
Bagozzi, Richard P.
16
Dens, Nathalie
16
Ekinci, Yuksel
16
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Journal of retailing and consumer services
6
International journal of business excellence
2
International journal of hospitality management
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
29
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1
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
2
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
4
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
8
Brand
hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
9
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
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