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~person:"Khan, Imran"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
20
Beziehungsmarketing
17
Brand
15
Brand image
14
Markenartikel
14
Markenimage
14
Brand experience
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
6
Corporate Social Responsibility
6
Corporate social responsibility
6
CSR
5
Internet marketing
5
Online-Marketing
5
Customer integration
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Kundenintegration
4
Markentreue
4
Service quality
4
Social Web
4
Social web
4
Age group
3
Altersgruppe
3
Confidence
3
Customer engagement
3
Customer experience
3
Einzelhandel
3
Gender
3
Geschlecht
3
Hotel brand
3
Retail trade
3
Scale development
3
Vertrauen
3
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23
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24
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24
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24
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English
24
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All
Khan, Imran
Han, Heesup
54
Phau, Ian
39
Hollebeek, Linda D.
38
Huber, Frank
36
Melewar, T. C.
36
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Keller, Kevin Lane
34
Mattila, Anna S.
32
Ko, Eunju
31
Kumar, V.
31
Verhoef, Peter C.
31
Burmann, Christoph
28
Swoboda, Bernhard
28
Bauer, Hans H.
26
Baumgarth, Carsten
26
Dawes, John
25
De Chernatony, Leslie
25
Fournier, Susan
25
Sarkar, Abhigyan
25
Wiedmann, Klaus-Peter
25
Usman, Osly
24
Herrmann, Andreas
23
Japutra, Arnold
23
Esch, Franz-Rudolf
22
Prentice, Catherine
22
Rahman, Zillur
21
Sreejesh, S.
21
Ahn, Jiseon
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Veloutsou, Cleopatra
20
Bruhn, Manfred
19
Foscht, Thomas
19
Hyun, Sunghyup Sean
19
MacInnis, Deborah J.
19
Mittal, Vikas
19
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Published in...
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Journal of retailing and consumer services
6
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
24
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24
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1
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
2
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
4
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
8
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
10
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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