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~person:"Khan, Imran"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
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Consumer behaviour
24
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24
Brand management
20
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17
Relationship marketing
17
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14
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9
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Aufsatz in Zeitschrift
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Khan, Imran
Han, Heesup
35
Loureiro, Sandra Maria Correia
29
Phau, Ian
29
Melewar, T. C.
26
Ko, Eunju
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Keller, Kevin Lane
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Fetscherin, Marc
15
Ko, Yong Jae
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Christodoulides, George
13
Dens, Nathalie
13
Fitzsimons, Gavan J.
13
Kemp, Elyria
13
Romaniuk, Jenni
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Casidy, Riza
12
Foroudi, Pantea
12
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Journal of retailing and consumer services
5
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
20
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1
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
2
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
4
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
8
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
10
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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