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~person:"Khan, Imran"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
19
Beziehungsmarketing
16
Relationship marketing
16
Brand
14
Markenartikel
14
Brand image
13
Markenimage
13
Brand experience
9
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
6
Corporate Social Responsibility
6
Corporate social responsibility
6
CSR
5
Internet marketing
5
Online-Marketing
5
Customer integration
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Kundenintegration
4
Markentreue
4
Service quality
4
Age group
3
Altersgruppe
3
Confidence
3
Customer engagement
3
Customer experience
3
Einzelhandel
3
Gender
3
Geschlecht
3
Retail trade
3
Social Web
3
Social web
3
Vertrauen
3
Age
2
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19
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English
19
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Khan, Imran
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Christodoulides, George
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Schmidt, Holger J.
14
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Published in...
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Journal of retailing and consumer services
5
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
19
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1
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19
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1
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
5
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
6
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
9
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
10
Brand
experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
1
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