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~person:"Khare, Arpita"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
391
Brand management
78
Markenführung
78
Beziehungsmarketing
73
Relationship marketing
73
India
67
Brand image
61
Indien
61
Markenimage
61
Brand
41
Markenartikel
41
Online retailing
40
Online-Handel
40
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30
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30
Online-Marketing
30
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30
Advertising effects
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29
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29
Werbewirkung
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Customer satisfaction
28
Kundenzufriedenheit
28
Luxury goods
28
Luxusgüter
28
Marketing management
26
Marketingmanagement
26
Social Web
26
Social web
26
Emotion
23
Advertising
22
Cultural identity
22
Kulturelle Identität
22
Virales Marketing
21
Werbung
21
Fashion
19
Electronic Commerce
18
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17
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English
337
German
36
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Khare, Arpita
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Ko, Eunju
65
Foxall, Gordon R.
64
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
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Erasmus Research Institute of Management
3
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2
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Hannover / Institut für Marketing & Management
1
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Journal of business research : JBR
41
Schriftenreihe Marketing, Management
18
Journal of retailing and consumer services
15
International journal of business competition and growth : IJBCG
10
Journal of international consumer marketing
8
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
International journal of Indian culture and business management
3
International journal of services and operations management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business and emerging markets : IJBEM
2
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ECONIS (ZBW)
373
Showing
1
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373
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date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Predictors of
fashion
clothing involvement among Indian
youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
3
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
Influence of collective self esteem on
fashion
clothing involvement among Indian women
Khare, Arpita
;
Mishra, Ankita
;
Parveen, Ceeba
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10009532726
Saved in:
6
Influence of consumers' susceptibility to interpersonal influence, collective self-esteem and age on
fashion
clothing involvement : a study on Indian consumers
Khare, Arpita
;
Mishra, Ankita
;
Parveen, Ceeba
; …
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009427430
Saved in:
7
How cosmopolitan are Indian consumers? : a study on
fashion
clothing involvement
Khare, Arpita
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10010530880
Saved in:
8
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
9
Influence of normative and informative values on
fashion
clothing involvement of Indian women
Khare, Arpita
;
Parveen, Ceeba
;
Mishra, Ankita
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10009563578
Saved in:
10
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
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