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Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga; Joo, Eunsin; Choi, Hojoon; Reid, Leonard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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Advertising nativeness as a function of content and design congruence
Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung - In: International journal of advertising : the review of … 38 (2019) 6, pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
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TV advertising engagement as a state of immersion and presence
Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
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Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung; Yoon, Hye Jin; Lee, Sun Young - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
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The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: Journal of advertising 51 (2022) 5, pp. 592-607
Persistent link: https://www.econbiz.de/10013417523
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung; Lee, Kyu Hyung; Kim, Jaemin - In: Journal of business research : JBR 160 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
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The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji; Kim, Jooyoung; Read, Glenna L.; Kim, Sung-Phil - In: Journal of advertising 53 (2024) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10014575283