Narrow search
Showing 1 - 10 of 14
Cover Image
Impact of mega sport events on destination image and country image
Kim, Jeeyoon; Kang, Joon Ho; Kim, Yu Kyoum - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Cover Image
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum; Magnusen, Marshall; Kim, Minjung; Lee, … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Cover Image
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil; Kang, Sun J.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Cover Image
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan; Kim, Yu Kyoum; Heere, Bob - In: Sport management review 21 (2018) 4, pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Cover Image
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee; Mahony, Daniel F.; Kim, Yu Kyoum; Kim, … - In: Sport management review 18 (2015) 3, pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Cover Image
A conceptual framework for understanding relationships between sport consumers and sport organizations : a relationship quality approach
Kim, Yu Kyoum; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10008933640
Cover Image
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Cover Image
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Cover Image
A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
Cover Image
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098