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IMC: an integrative review
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Kitchen, Philip
Kitchen, Philip J.
213
Tafesse, Wondwesen
29
Schultz, Don E.
16
Eagle, Lynne
13
Foroudi, Pantea
11
Truong, Yann
10
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9
Korneliussen, Tor
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Kerr, Gayle
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Lindgreen, Adam
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Tourky, Marwa
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Cuomo, Maria Teresa
5
Gupta, Suraksha
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Kanso, Ali
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Kitchen, Philip James
5
Melewar, T. C.
5
Papasolomou, Ioanna
5
Basir, Mohd Sah
4
Foroudi, Mohammad Mahdi
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Grimes, Anthony
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Kim, Ilchul
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Li, Tao
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Porcu, Lucia
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Proctor, Tony
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Rose, Lawrence C.
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Sharifah Faridah Syed Alwi
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Foroudi, Mohammad M.
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Melewar, T.C.
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3
Qualitative Market Research: An International Journal
3
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2
Journal of marketing communications
2
Qualitative market research : an international journal
2
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2
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1
Corporate reputation
Kitchen, Philip
- In:
Handbook of corporate communication and public …
,
(pp. 265-276)
.
2004
Persistent link: https://www.econbiz.de/10002559680
Saved in:
2
The perception of tourism in coffee‐producing equatorial countries : An empirical analysis
Casalegno, Cecilia
;
Candelo, Elena
;
Santoro, Gabriele
; …
- In:
Psychology & Marketing
37
(
2019
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10012189589
Saved in:
3
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
4
Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John
;
Lindgreen, Adam
;
Kitchen, Philip
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 187-207
Persistent link: https://www.econbiz.de/10003843730
Saved in:
5
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
6
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
7
Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.
Erdogan, Zafer
;
Kitchen, Philip
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10006786813
Saved in:
8
CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.
Buckingham, Ian
;
Kitchen, Philip
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
7
,
pp. 44-46
Persistent link: https://www.econbiz.de/10006751342
Saved in:
9
IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip
;
Schultz, Don
- In:
Journal of marketing communications
15
(
2009
)
2
,
pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
Saved in:
10
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-727
Persistent link: https://www.econbiz.de/10008735157
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