Similar Search Results

Corporate reputation

Kitchen, Philip - In: Handbook of corporate communication and public …, (pp. 265-276). 2004

Persistent link: https://www.econbiz.de/10002559680

The perception of tourism in coffee‐producing equatorial countries : An empirical analysis

Casalegno, Cecilia; Candelo, Elena; Santoro, Gabriele; … - In: Psychology & Marketing 37 (2019) 1, pp. 154-166

Persistent link: https://www.econbiz.de/10012189589

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

Eagle, Lynne; Rose, Lawrence; Kitchen, Philip; Hawkins, … - In: Journal of Consumer Policy 28 (2005) 4, pp. 433-460

The regulatory effectiveness, the impact on industry and consumers of product withdrawal and the associated wider issues relating to crisis management represent an under-researched area. The authors describe the mid-2003 government-ordered withdrawal of almost 2,000 complementary and alternative...

Persistent link: https://www.econbiz.de/10005726991

Balancing marketing education and information technology : matching needs or needing a better match?

Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002

Persistent link: https://www.econbiz.de/10001726430

Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory

Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207

Persistent link: https://www.econbiz.de/10003843730

Advertising self-regulation : clearance processes, effectiveness and future research agenda

Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa - In: The marketing review 11 (2011) 4, pp. 393-414

Persistent link: https://www.econbiz.de/10009485833

Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.

Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20

Persistent link: https://www.econbiz.de/10006786813

CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.

Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46

Persistent link: https://www.econbiz.de/10006751342

IMC: New horizon-false dawn for a marketplace in turmoil?

Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204

Persistent link: https://www.econbiz.de/10008270444

Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands

Truong, Yann; Simmons, Geoff; Mccoll, Rodd; Kitchen, Philip - In: Journal of strategic marketing 16 (2008) 3, pp. 189-204

Persistent link: https://www.econbiz.de/10008068952