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~person:"Ko, Eunju"
~person:"Sarkar, Abhigyan"
~person:"Šerić, Maja"
~subject:"Brand management"
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Virtuelle Stimuli für Kundente...
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Brand management
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
36
Konsumentenverhalten
36
Markenführung
31
Brand image
20
Markenimage
20
Brand
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Markenartikel
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10
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Marketingmanagement
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Online-Marketing
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Hotel industry
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4
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Ko, Eunju
Sarkar, Abhigyan
Šerić, Maja
Burmann, Christoph
38
Esch, Franz-Rudolf
36
Loureiro, Sandra Maria Correia
24
Huber, Frank
22
Baumgarth, Carsten
21
Hollebeek, Linda D.
15
Fetscherin, Marc
14
Khan, Imran
14
Schmidt, Holger J.
14
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
MacInnis, Deborah J.
13
Rather, Raouf Ahmad
13
Wiedmann, Klaus-Peter
13
Kernstock, Joachim
12
Zschiesche, Arnd
12
Ahlert, Dieter
11
Errichiello, Oliver Carlo
11
Fournier, Susan
11
Gázquez-Abad, Juan Carlos
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Langner, Tobias
11
Lips, Peter
11
Rahman, Zillur
11
Guzman, Francisco
10
King, Ceridwyn
10
Martínez-López, Francisco J.
10
Steiner, Paul
10
Ahn, Jiseon
9
Baetzgen, Andreas
9
Bauer, Hans H.
9
Gil Saura, Irene
9
Keller, Kevin Lane
9
Kilian, Karsten
9
Kunkel, Thilo
9
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Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of brand management : an international journal
2
European journal of marketing
1
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
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Society and business review
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The journal of product & brand management
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ECONIS (ZBW)
31
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1
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
4
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
5
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
6
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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