//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
~subject:"Südkorea"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Südkorea
Consumer behaviour
54
Konsumentenverhalten
54
Fashion
35
Mode
33
Brand management
27
Luxury goods
26
Luxusgüter
26
Markenführung
26
Brand
17
Markenartikel
16
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
South Korea
11
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Bekleidungsindustrie
7
Clothing industry
7
Advertising
6
Advertising effects
6
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Sustainability
6
Sustainable consumption
6
Werbewirkung
6
Werbung
6
Nachhaltige Entwicklung
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
China
4
Digitalisierung
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
11
Author
All
Ko, Eunju
Han, Heesup
7
Chung, Chul
6
Choo, Ho Jung
5
Hyun, Sunghyup Sean
5
Jung, Kwon
5
Kim, Eun Young
5
Lee, Choong-Ki
5
Nayga, Rodolfo M.
5
Seo, Sunhee
5
Sung, Yongjun
5
Yi, Youjae
5
Yoon, Sukki
5
Chung, Namho
4
Ha, Hong Youl
4
Han, Doo Bong
4
Jin, Byoungho
4
Jun, Jong Woo
4
Kim, HaeJung
4
Kim, Hyunsook
4
Lee, Jinkook
4
Lee, Jongsu
4
Lee, You-Kyung
4
Lee, Yuri
4
Nam, Changi
4
Baek, Jisun
3
Choi, Youngtae
3
Choi, Yung Kyun
3
Chung, Christina
3
Chung, Jae-Eun
3
Han, C. M.
3
Hong, Jung Kee
3
Hong, Soonkwan
3
Kim, Bonggeun
3
Kim, In Kyung
3
Kim, Moon-koo
3
Kim, Renee B.
3
Kim, Seongseop
3
Lange, Elmar
3
Lee, Jeong-dong
3
more ...
less ...
Published in...
All
Journal of business research : JBR
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross-cultural buyer behavior
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling consumer adoption of mobile shopping for
fashion
products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
2
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
3
Cultural heritage
fashion
branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
Saved in:
4
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
5
What
fashion
startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
Saved in:
6
The role of
fashion
brand
authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
7
Increasing customer equity of luxury
fashion
brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
8
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
9
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
10
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->