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Fashion
35
Mode
33
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Luxury goods
12
Luxusgüter
12
Markenführung
12
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8
Marketingmanagement
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Bekleidungsindustrie
7
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7
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Nachhaltiger Konsum
6
Nachhaltigkeit
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Sustainability
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Customer value
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Textile distribution
5
Textilhandel
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Brand
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Digitization
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Nachhaltige Entwicklung
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4
Social web
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South Korea
4
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4
Südkorea
4
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Ko, Eunju
Batabyal, Amitrajeet A.
71
Galenson, David W.
64
Choi, Tsan-Ming
48
Nijkamp, Peter
48
Zhou, Jing
31
Borowiecki, Karol Jan
29
Fritsch, Michael
29
Potts, Jason
27
Lazzeretti, Luciana
26
Mumford, Michael D.
24
Boix, Rafael
22
Nathan, Max
22
Hjalmarsson, Randi
21
Moore, Christopher M.
21
Guercini, Simone
20
Henninger, Claudia E.
20
Kourtit, Karima
20
Shalley, Christina E.
20
Carayannis, Elias G.
19
Koslow, Scott
19
Neckermann, Susanne
19
Lange, Bastian
18
Ahlfeldt, Gabriel M.
17
Comunian, Roberta
17
Lee, Neil
17
Beladi, Hamid
16
Freeman, Alan
16
Gordon, Ian
16
Brem, Alexander
15
Nachum, Lilach
15
Ozuem, Wilson
15
Schüßler, Elke
15
Shen, Bin
15
Škerlavaj, Miha
15
Bindler, Anna
14
Choi, Jin Nam
14
Fields, Ziska
14
Kabanda, Patrick
14
Michie, Ranald C.
14
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
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Psychology & marketing
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
33
RePEc
2
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1
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
2
Modeling consumer adoption of mobile shopping for
fashion
products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
3
Cultural heritage
fashion
branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
Saved in:
4
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
5
Fashion
marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
6
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
9
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
10
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
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