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~person:"Ko, Eunju"
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Consumer behaviour
54
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54
Luxury goods
26
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26
Fashion
25
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25
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24
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Ko, Eunju
Homburg, Christian
151
Bruhn, Manfred
148
Han, Heesup
128
Huber, Frank
123
Bauer, Hans H.
121
Belk, Russell W.
117
Mattila, Anna S.
114
Herrmann, Andreas
112
Wiedmann, Klaus-Peter
108
Sheth, Jagdish N.
100
Kumar, V.
97
Grunert, Klaus G.
96
Grewal, Dhruv
86
Verhoef, Peter C.
86
Phau, Ian
85
Gierl, Heribert
84
Lusk, Jayson L.
84
Usman, Osly
77
Foxall, Gordon R.
76
Khare, Arpita
74
Loureiro, Sandra Maria Correia
73
Bagozzi, Richard P.
71
Dwivedi, Yogesh Kumar
71
Walsh, Gianfranco
71
Hollebeek, Linda D.
67
Septianto, Felix
67
Wansink, Brian
67
Nayga, Rodolfo M.
66
Stauss, Bernd
65
Jang, Soocheong
64
Thaichon, Park
64
Paul, Justin
63
Agarwal, Sumit
62
Woodside, Arch G.
62
Smith, Alan D.
61
Stavins, Joanna
61
Krafft, Manfred
57
Laroche, Michel
57
Sharma, Piyush
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Journal of business research : JBR
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
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Cross-cultural buyer behavior
1
Emerald insight
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
59
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1
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
2
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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