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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method

Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10010519598

Green marketing' functions in building corporate image in the retail setting

Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715

Persistent link: https://www.econbiz.de/10009772387

Luxury brand strategies and customer experiences : contributions to theory and practice

Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752

Persistent link: https://www.econbiz.de/10011597488

Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers

Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806

Persistent link: https://www.econbiz.de/10003781845

Corporate sustainability efforts and e-WOM intentions in social platforms

Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1224-1239

Persistent link: https://www.econbiz.de/10012200375

Relationship between service quality and customer equity in traditional markets

Wang, Huanzhang; Kim, Kyung Hoon; Ko, Eunju; Liu, Honglei - In: Journal of business research : JBR 69 (2016) 9, pp. 3827-3834

Persistent link: https://www.econbiz.de/10011515274

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811

Persistent link: https://www.econbiz.de/10011547821

How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting

Kim, Yohan; Yun, Sunyoung; Lee, Joosung; Ko, Eunju - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10011547927

Luxury fashion and culture

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...

Persistent link: https://www.econbiz.de/10012050438