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~person:"Ko, Eunju"
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Consumer behaviour
54
Konsumentenverhalten
54
Fashion
29
Brand management
28
Mode
28
Markenführung
27
Luxury goods
26
Luxusgüter
26
Brand
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Markenartikel
14
Brand image
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Internet marketing
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Markenimage
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Online-Marketing
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Beziehungsmarketing
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Marketing management
11
Marketingmanagement
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Relationship marketing
11
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Social web
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Customer value
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Kundenwert
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South Korea
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Südkorea
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Nachhaltiger Konsum
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Sustainable consumption
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Advertising effects
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China
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Customer equity
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Nachhaltige Entwicklung
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Nachhaltigkeit
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Sustainability
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Sustainable development
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Textile distribution
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Textilhandel
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Werbewirkung
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Advertising
4
Bekleidungsindustrie
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Clothing industry
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English
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Ko, Eunju
Esch, Franz-Rudolf
163
Burmann, Christoph
156
Huber, Frank
148
Bauer, Hans H.
125
Belk, Russell W.
119
Han, Heesup
116
Herrmann, Andreas
105
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
101
Mattila, Anna S.
99
Baumgarth, Carsten
95
Phau, Ian
94
Gierl, Heribert
93
Melewar, T. C.
88
Bruhn, Manfred
85
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
85
Sheth, Jagdish N.
81
Loureiro, Sandra Maria Correia
80
Usman, Osly
79
Keller, Kevin Lane
74
Foxall, Gordon R.
73
Grewal, Dhruv
73
Meffert, Heribert
72
Septianto, Felix
72
Bagozzi, Richard P.
71
Verhoef, Peter C.
71
Khare, Arpita
70
Paul, Justin
70
Rajagopal
70
Walsh, Gianfranco
70
Wansink, Brian
68
Agarwal, Sumit
67
Tomczak, Torsten
67
Nayga, Rodolfo M.
66
Pelsmacker, Patrick de
65
Sattler, Henrik
65
Stavins, Joanna
65
Bang, Nguyen
64
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Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of Business Research
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
European management journal
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
63
RePEc
3
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
8
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
9
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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