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~person:"Ko, Eunju"
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Role of EWOM, product satisfac...
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Consumer behaviour
54
Konsumentenverhalten
54
Fashion
26
Luxury goods
26
Luxusgüter
26
Mode
26
Brand management
25
Markenführung
25
Beziehungsmarketing
16
Relationship marketing
16
Brand
15
Markenartikel
15
Internet marketing
13
Online-Marketing
13
Customer value
11
Kundenwert
11
Brand image
10
Markenimage
10
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Marketingmanagement
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Social web
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South Korea
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Nachhaltiger Konsum
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Sustainable consumption
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Werbewirkung
6
Werbung
6
Nachhaltige Entwicklung
5
Nachhaltigkeit
5
Sustainability
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
Customer equity
4
Luxury brand
4
Satisfaction
4
Viral marketing
4
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English
63
Author
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Ko, Eunju
Bruhn, Manfred
173
Homburg, Christian
171
Bauer, Hans H.
139
Han, Heesup
137
Huber, Frank
136
Mattila, Anna S.
119
Herrmann, Andreas
118
Belk, Russell W.
116
Wiedmann, Klaus-Peter
107
Grunert, Klaus G.
101
Sheth, Jagdish N.
100
Kumar, V.
99
Grewal, Dhruv
93
Verhoef, Peter C.
92
Phau, Ian
91
Gierl, Heribert
88
Lusk, Jayson L.
85
Usman, Osly
84
Walsh, Gianfranco
83
Dwivedi, Yogesh Kumar
81
Loureiro, Sandra Maria Correia
79
Khare, Arpita
78
Spiller, Achim
78
Siciliani, Luigi
76
Foxall, Gordon R.
73
Bagozzi, Richard P.
71
Jang, Soocheong
70
Mittal, Vikas
70
Thaichon, Park
70
Hollebeek, Linda D.
68
Paul, Justin
68
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stauss, Bernd
65
Stavins, Joanna
65
Wansink, Brian
65
Agarwal, Sumit
64
Laroche, Michel
63
Sharma, Piyush
63
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Journal of business research : JBR
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
63
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1
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
2
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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