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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524

Persistent link: https://www.econbiz.de/10012544867

Consumer Experiences of Virtual Reality : Insights from VR Luxury Brand Fashion Shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - 2021

Virtual reality (VR) offers a new medium for marketing communications, where consumers are immersed into technologically synthesized ‘real-use’ experiences of products and services. In this study, we theorize and investigate empirically how consumers derive meanings from VR experiences....

Persistent link: https://www.econbiz.de/10014086297

Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method

Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10010519598

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Corporate sustainability efforts and e-WOM intentions in social platforms

Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1224-1239

Persistent link: https://www.econbiz.de/10012200375

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812

Persistent link: https://www.econbiz.de/10011515266

Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand

Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486

Persistent link: https://www.econbiz.de/10009620137

Which content types increase participation in fashion social platforms?

Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313

Persistent link: https://www.econbiz.de/10010408104

In search of the next nexus : a maturing field for fashion research in the digital age

Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377

Persistent link: https://www.econbiz.de/10012643803

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032