//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examination of aspects of pro-...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
55
Konsumentenverhalten
55
Fashion
26
Brand management
25
Luxury goods
25
Luxusgüter
25
Mode
25
Markenführung
24
Brand
14
Markenartikel
13
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Nachhaltiger Konsum
6
Nachhaltigkeit
6
South Korea
6
Sustainability
6
Sustainable consumption
6
Südkorea
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Nachhaltige Entwicklung
5
Sustainable development
5
Werbewirkung
5
Advertising
4
Luxury
4
Luxury brand
4
Werbung
4
purchase intention
4
China
3
more ...
less ...
Online availability
All
Undetermined
36
Type of publication
All
Article
50
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
55
Undetermined
1
Author
All
Ko, Eunju
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
99
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Bauer, Hans H.
78
Gierl, Heribert
78
Herrmann, Andreas
76
Sheth, Jagdish N.
76
Usman, Osly
76
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Foxall, Gordon R.
69
Khare, Arpita
69
Stavins, Joanna
69
Bagozzi, Richard P.
68
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Loureiro, Sandra Maria Correia
67
Wansink, Brian
64
Paul, Justin
59
Jang, Soocheong
57
Laroche, Michel
56
Rajagopal
56
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Hollebeek, Linda D.
53
Warlop, Luk
53
Krishna, Aradhna
52
Walsh, Gianfranco
52
Rock, Bram de
51
Thøgersen, John
51
Cherchye, Laurens
49
more ...
less ...
Published in...
All
Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
55
RePEc
1
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
2
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
3
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
4
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
5
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
6
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
7
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
8
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
9
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
10
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->