The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products....

When a focal firm undergoes a product-harm crisis, non-focal firms offering similar products or services can suffer from a negative spillover effect but can also benefit from customers switching from the troubled focal firm, which we call the competitive effect. In response, a non-focal firm can...

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...

Online communities provide a social sphere for people to share information and knowledge. While information sharing is becoming a ubiquitous online phenomenon, how to ensure information quality or induce quality content, however, remains a challenge due to the anonymity of commentators. This...

Social media platforms such as Facebook show ads with popularity or general endorsement signals such as “likes”. Additionally, these ads can display social endorsement from friends (i.e., friends’ “likes”). This paper examines the effectiveness of displaying these different signals on...