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~person:"Kotler, Philip"
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Marketing
222
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85
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170
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49
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Kotler, Philip
Meffert, Heribert
233
Bruhn, Manfred
183
Pepels, Werner
144
Homburg, Christian
94
Irwin, Scott H.
94
Fritz, Wolfgang
80
Wiedmann, Klaus-Peter
79
Bauer, Hans H.
77
Malhotra, Naresh K.
69
Kaiser, Harry M.
68
Huber, Frank
67
Sheth, Jagdish N.
67
Belz, Christian
65
Kapferer, Clodwig
64
Kuß, Alfred
64
Wilson, William W.
62
Good, Darrel L.
61
Herrmann, Andreas
60
Tomczak, Torsten
60
Ahlert, Dieter
56
Dichtl, Erwin
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
51
Reinecke, Sven
51
Albers, Sönke
50
Unger, Fritz
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Backhaus, Klaus
48
Diller, Hermann
48
Weis, Hans Christian
48
Hair, Joseph F.
47
Hruschka, Harald
47
Zerres, Michael P.
47
Schögel, Marcus
46
Baker, Michael John
45
Brown, Stephen
45
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45
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1
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1
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10
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7
Journal of marketing
7
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6
Journal of the Academy of Marketing Science
4
Harvard business review : HBR
3
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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2
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2
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1
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1
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1
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1
Journal of customer behaviour
1
Journal of retailing
1
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1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
1
Palgrave Executive Essentials
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Perspectives marketing
1
Prentice Hall marketing
1
Prentice-Hall International editions
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Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
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ECONIS (ZBW)
161
USB Cologne (EcoSocSci)
82
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
3
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
4
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
5
According to Kotler : the world's foremost authority on
marketing
answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
6
Marketing
decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
7
Marketing
decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10000576686
Saved in:
8
Marketing
simulations : review and prospects
Kotler, Philip
;
Schultz, Randall L.
- In:
The journal of business : B
43
(
1970
)
3
,
pp. 237-295
Persistent link: https://www.econbiz.de/10002239850
Saved in:
9
Marketing
-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
10
Legends in
marketing
: Philip Kotler
Kotler, Philip
(
contributor
);
Sheth, Jagdish N.
(
contributor
)
Persistent link: https://www.econbiz.de/10009499622
Saved in:
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