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~person:"Kotler, Philip"
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Marketingmanagement
121
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88
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83
Marketing theory
25
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Kotler, Philip
Bruhn, Manfred
107
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Galenson, David W.
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
37
Esch, Franz-Rudolf
35
Bauer, Hans H.
34
Kleinaltenkamp, Michael
34
Wiedmann, Klaus-Peter
34
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Berndt, Ralph
28
Frey, Bruno S.
28
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Diller, Hermann
25
Kuß, Alfred
25
Reinecke, Sven
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
Gierl, Heribert
23
Grant, David
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
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1
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1
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1
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wi - Wirtschaft
6
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4
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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2
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2
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AMS review : official publication of the Academy of Marketing Science
1
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Does marketing need reform? : fresh perspectives on the future
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1
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ECONIS (ZBW)
99
USB Cologne (EcoSocSci)
23
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1
Crisis in the
arts
: the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
2
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
3
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
4
Marketing-Management
: Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1995
-
8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298
Saved in:
5
Marketing-Management
: Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
6
Arbeitsbuch zu
Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
7
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
8
Marketing-Management
: Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
9
Marketing-Management
: Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing-Management
. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
10
Readings in marketing management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
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