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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - 2024

1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success...

Persistent link: https://www.econbiz.de/10014470295

Strategic marketing for nonprofit organizations

Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.

Persistent link: https://www.econbiz.de/10000738375

Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39

Persistent link: https://www.econbiz.de/10003607094

Frontiers of the marketing paradigm in the third millennium

Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52

Persistent link: https://www.econbiz.de/10009507844

According to Kotler : the world's foremost authority on marketing answers your questions

Kotler, Philip - 2005 - 1. ed

Persistent link: https://www.econbiz.de/10002550502

Marketing für Nonprofit-Organisationen

Kotler, Philip - 1978

Persistent link: https://www.econbiz.de/10000089706

Marketing-Management : Analyse, Planung und Kontrolle

Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.

Persistent link: https://www.econbiz.de/10000092771

Marketing-Management : Analyse, Planung und Kontrolle

Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.

Persistent link: https://www.econbiz.de/10000049354

Marketing for nonprofit organizations

Kotler, Philip - 1975

Persistent link: https://www.econbiz.de/10000051672

Marketing management : analysis, planning, and control

Kotler, Philip - 1972 - 2. ed

Persistent link: https://www.econbiz.de/10000027242

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