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~person:"Kotler, Philip"
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Marketing
222
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169
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46
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6
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Kotler, Philip
Meffert, Heribert
224
Bruhn, Manfred
179
Pepels, Werner
128
Irwin, Scott H.
94
Belz, Christian
85
Fritz, Wolfgang
73
Homburg, Christian
69
Kaiser, Harry M.
68
Wiedmann, Klaus-Peter
64
Wilson, William W.
62
Good, Darrel L.
61
Bauer, Hans H.
59
Kleinaltenkamp, Michael
56
Kreutzer, Ralf T.
56
Sheth, Jagdish N.
55
Kuß, Alfred
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Reinecke, Sven
49
Tomczak, Torsten
48
Huber, Frank
47
Zerres, Michael P.
47
Hair, Joseph F.
45
Baker, Michael John
44
Unger, Fritz
44
McDonald, Malcolm
43
Dichtl, Erwin
42
Diller, Hermann
42
Franses, Philip Hans
42
Weis, Hans Christian
42
Brorsen, B. Wade
41
Garcia, Philip
41
Spiller, Achim
41
Kerin, Roger A.
40
List, John A.
39
Ahlert, Dieter
38
Backhaus, Klaus
38
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4
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1
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1
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1
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Legends in marketing
10
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
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1
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1
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1
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1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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1
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1
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1
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1
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1
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1
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1
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Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
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1
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ECONIS (ZBW)
142
USB Cologne (EcoSocSci)
82
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1
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
2
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
4
Transformational sales : making a difference with strategic customers
Kotler, Philip
;
Dingena, Marian
;
Pförtsch, Waldemar A.
-
2016
Persistent link: https://www.econbiz.de/10014010743
Saved in:
5
Transformational Sales : Making a Difference with Strategic Customers
Kotler, Philip
-
2016
-
1st ed. 2016
,
Marketing
, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book …
Persistent link: https://www.econbiz.de/10014017830
Saved in:
6
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Marketing
für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
8
Marketing
-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1992
-
7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel:
Marketing
-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
Saved in:
9
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
10
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
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