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Principles of marketing

Kotler, Philip; Armstrong, Gary - 2006 - 11. ed.

Persistent link: https://www.econbiz.de/10013474975

Marketing management

Kotler, Philip - 2003 - 11. ed., international ed.

Persistent link: https://www.econbiz.de/10013475021

Marketing management : analysis, planning, implementation, and control

Kotler, Philip - 1988 - 6. ed.

Persistent link: https://www.econbiz.de/10013475041

Strategic marketing for nonprofit organizations

Kotler, Philip; Andreasen, Alan R. - 1991 - 4th ed.

Persistent link: https://www.econbiz.de/10013476860

A framework for marketing management

Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.

Persistent link: https://www.econbiz.de/10013477003

Marketing-Management : Analyse, Planung und Verwirklichung

Kotler, Philip; Bliemel, Friedhelm - 2006 - 10., überarb. und aktualisierte Aufl., [Nachdr.]

Persistent link: https://www.econbiz.de/10003203935

Grundlagen des Marketing

Kotler, Philip (contributor); Walther, Werner (contributor) - 1999 - 2., überarb. Aufl.

Rezension: Neben Kotlers "Marketing-Management" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …

Persistent link: https://www.econbiz.de/10000677457

The marketing of nations : a strategic approach to building national wealth

Kotler, Philip - 1997

Persistent link: https://www.econbiz.de/10013502958

Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien

Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2015 - 14., aktualisierte Auflage

Persistent link: https://www.econbiz.de/10014009456

Kellogg on marketing : the marketing faculty of the kellog school of management

Chernev, Alexander (ed.); Kotler, Philip (ed.) - 2023 - Third edition

"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former...

Persistent link: https://www.econbiz.de/10013486177