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Reinartz, Werner J.; Krafft, Manfred - In: Journal of business economics : JBE 71 (2001) 11, pp. 1263-1281

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Krafft, Manfred; Krieger, Katrin - In: Cross-functional innovation management : perspectives …, (pp. 209-226). 2004

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Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj - In: Industrial marketing management : the international … 117 (2024), pp. 42-65

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Hake, Sandra; Krafft, Manfred - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 181-203). 2011

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Lennartz, Eric M.; Fischer, Marc; Krafft, Manfred; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 114-137

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Tecklenburg, Tim - 2008 - 1. Auflage

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Krafft, Manfred - 1997

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Krafft, Manfred - In: Die Betriebswirtschaft : DBW 59 (1999) 4, pp. 511-530

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Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240

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