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The effect of loyalty program...
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Krafft, Manfred
Homburg, Christian
139
Bruhn, Manfred
137
Han, Heesup
128
Huber, Frank
124
Bauer, Hans H.
117
Belk, Russell W.
116
Herrmann, Andreas
113
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106
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104
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103
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101
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99
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98
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93
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89
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86
Lusk, Jayson L.
85
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80
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67
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67
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66
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66
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64
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64
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63
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63
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61
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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ECONIS (ZBW)
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
4
Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
Saved in:
5
Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
Suwelack, Thomas
;
Krafft, Manfred
- In:
Quantitative marketing and marketing management : …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009621550
Saved in:
6
CRM in data-rich multichannel
retailing
environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
7
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
8
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
9
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Krafft, Manfred
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003485484
Saved in:
10
Retailing
in the 21st century : current and future trends
Krafft, Manfred
(
ed.
);
Mantrala, Murali K.
(
contributor
)
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003933510
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