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~person:"Krishna, Aradhna"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Product labelling"
~type:"article"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
Marketingmanagement
Product labelling
Konsumentenverhalten
29
Perception
8
Wahrnehmung
8
Cognition
4
Food
4
Kognition
4
Lebensmittel
4
Advertising effects
3
Experiment
3
Psychology of advertising
3
Sensory marketing
3
USA
3
United States
3
Warenkennzeichnung
3
Werbepsychologie
3
Werbewirkung
3
Brand image
2
Brand management
2
Communication
2
Eating habit
2
Ernährungsindustrie
2
Ernährungsverhalten
2
Food industry
2
Kommunikation
2
Markenführung
2
Markenimage
2
Market research
2
Marketing management
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
Product design
2
Produktgestaltung
2
Simulation
2
mental simulation
2
Advertising
1
Alcohol
1
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9
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Book / Working Paper
21
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
4
Book section
4
Language
All
English
28
German
1
Author
All
Krishna, Aradhna
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
77
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Thaichon, Park
39
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Kim, Seongseop
36
Vrontis, Demetris
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Park, Jungkun
35
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing research : JMR
4
Journal of retailing
2
Sensory marketing : research on the sensuality of products
2
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business anthropology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
29
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1
A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna
- In:
Journal of business anthropology
4
(
2015
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Saved in:
2
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
3
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Saved in:
4
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
5
Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca
;
Longoni, Chiara
;
Krishna, Aradhna
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
Saved in:
6
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
7
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
8
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
9
Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
Saved in:
10
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
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