Narrow search
Showing 11 - 20 of 50
Cover Image
Experiments on strategic choices and markets
Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Cover Image
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Cover Image
Product scent and memory
Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Cover Image
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna; Elder, Ryan S. - In: Sensory marketing : research on the sensuality of products, (pp. 281-301). 2010
Persistent link: https://www.econbiz.de/10003933303
Cover Image
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010
Persistent link: https://www.econbiz.de/10003933308
Cover Image
Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
Cover Image
An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
Cover Image
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Cover Image
Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
Cover Image
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693