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Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10003732227

Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599

Persistent link: https://www.econbiz.de/10003765812

Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008

Persistent link: https://www.econbiz.de/10003769437

Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003834467

Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10003847126

Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76

Persistent link: https://www.econbiz.de/10003901104

Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43

Persistent link: https://www.econbiz.de/10003902477

Petersen, J. Andrew; Kumar, V. - In: MIT sloan management review 51 (2009/10) 3, pp. 85-89

Persistent link: https://www.econbiz.de/10003971391

Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10003605767

Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-66

Persistent link: https://www.econbiz.de/10003621371