Similar Search Results

Venkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini - In: Journal of marketing 71 (2007) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10003557070

Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643

Persistent link: https://www.econbiz.de/10011422447

Sharma, Amalesh; Kumar, V.; Cosguner, Koray - In: Journal of marketing research 56 (2019) 3, pp. 439-458

Persistent link: https://www.econbiz.de/10012177565

Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10003732227

Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599

Persistent link: https://www.econbiz.de/10003765812

Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008

Persistent link: https://www.econbiz.de/10003769437

Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003834467

Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10003847126

Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76

Persistent link: https://www.econbiz.de/10003901104

Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43

Persistent link: https://www.econbiz.de/10003902477