//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of the personal dat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
80
Relationship marketing
80
Consumer behaviour
36
Konsumentenverhalten
36
Kundenwert
33
Customer value
29
Marketing management
19
Marketingmanagement
19
Kundenmanagement
10
USA
10
United States
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Brand image
8
Brand management
8
Customer satisfaction
8
Firm performance
8
Kundenzufriedenheit
8
Markenführung
8
Markenimage
8
Marketing theory
8
Marketingtheorie
8
Unternehmenserfolg
8
Theorie
7
Theory
7
customer lifetime value
7
Einzelhandel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
International marketing
5
Internationales Marketing
5
Lieferantenmanagement
5
Market research
5
more ...
less ...
Online availability
All
Undetermined
33
Free
1
Type of publication
All
Article
70
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
11
Book section
11
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Glossar enthalten
2
Glossary included
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Textbook
2
Working Paper
2
Collection of articles written by one author
1
Einführung
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
90
German
2
Undetermined
1
Author
All
Kumar, V.
Homburg, Christian
141
Bruhn, Manfred
138
Huber, Frank
138
Han, Heesup
132
Bauer, Hans H.
129
Belk, Russell W.
117
Herrmann, Andreas
114
Ringle, Christian M.
114
Mattila, Anna S.
107
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
100
Sarstedt, Marko
100
Sheth, Jagdish N.
99
Falk, Armin
94
Fehr, Ernst
91
Sutter, Matthias
88
Grewal, Dhruv
86
Phau, Ian
86
Verhoef, Peter C.
86
Gierl, Heribert
85
Lusk, Jayson L.
85
Güth, Werner
81
Dwivedi, Yogesh Kumar
80
Guiso, Luigi
77
Usman, Osly
77
Foxall, Gordon R.
74
Khare, Arpita
74
Loureiro, Sandra Maria Correia
73
Bagozzi, Richard P.
71
Agarwal, Sumit
69
Thaichon, Park
69
Walsh, Gianfranco
69
Hollebeek, Linda D.
67
Septianto, Felix
67
Spiller, Achim
67
Nayga, Rodolfo M.
66
Ockenfels, Axel
66
Paul, Justin
66
Stavins, Joanna
66
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
11
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
Legends in marketing
7
Journal of international marketing
5
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. V
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
92
RePEc
1
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
6
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
9
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
10
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->