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~person:"Kumar Sinha, Piyush"
~person:"Lemmink, Jos"
~person:"Oppen, Claudia van"
~person:"Ouwersloot, Hans"
~person:"Reynolds, Kristy E."
~person:"Schumacher, Patrick"
~person:"Weijters, Bert"
~subject:"Consumer behaviour"
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Consumer behaviour
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marketing
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Kumar Sinha, Piyush
Lemmink, Jos
Oppen, Claudia van
Ouwersloot, Hans
Reynolds, Kristy E.
Schumacher, Patrick
Weijters, Bert
Odekerken-Schröder, Gaby
10
De Wulf, Kristof
4
Mahr, Dominik
4
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3
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2
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2
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2
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1
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1
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A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach
Odekerken-Schröder, Gaby
;
De Wulf, Kristof
;
Reynolds, …
- In:
Research on international service marketing : a state …
,
(pp. 33-73)
.
2005
Persistent link: https://www.econbiz.de/10002976486
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2
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
3
Consumer learning and its impact on store format selection
Van Waterschoot, Walter
;
Kumar Sinha, Piyush
;
Van …
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10003699455
Saved in:
4
Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
-
2002
Persistent link: https://www.econbiz.de/10001780781
Saved in:
5
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
Saved in:
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