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The path to purchase during shopping
Kumar Sinha, Piyush; Krishnaswamy, Gopi - 2009
Persistent link: https://www.econbiz.de/10003913814
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Point of purchase communication : role of information search, store benefit and shopping involvement
Prasad Uniyal, Dwarika; Kumar Sinha, Piyush - 2009
Persistent link: https://www.econbiz.de/10003913841
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Consumer learning and its impact on store format selection
Van Waterschoot, Walter; Kumar Sinha, Piyush; Van … - In: Journal of retailing and consumer services 15 (2008) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10003699455
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Consumer learning and its impact on store format selection
van Waterschoot, Walter; Kumar Sinha, Piyush; Van … - In: Journal of retailing and consumer services 15 (2008) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10007914433