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Tell me who you think you are and I tell you how you travel : exploring the viability of market segmentation by means of travelers' stated personality ; insights from a mature mark...

Laesser, Christian; Zehrer, Anita - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 3, pp. 285-298

Persistent link: https://www.econbiz.de/10009622512

Segmenting outbound tourists based on their activities : toward experiential consumption spheres in tourism services?

Finsterwalder, Jörg; Laesser, Christian - In: Tourism review : the official journal of the AIEST 68 (2013) 3, pp. 21-43

Persistent link: https://www.econbiz.de/10010197668

Das St. Galler Modell für Destinationsmanagement <engl.>

Beritelli, Pietro; Reinhold, Stephan; Laesser, Christian; … - 2015 - 1. ed

Persistent link: https://www.econbiz.de/10011295827

Self-congruity theory : to what extent does it hold in tourism?

Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464

Persistent link: https://www.econbiz.de/10009247526

The 2022 consensus on advances in destination management

Reinhold, Stephan; Beritelli, Pietro; Laesser, Christian - In: Journal of destination marketing & management 29 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014482975

Das St. Galler Modell für Destinationsmanagement : Geschäftsfeldinnovation in Netzwerken

Laesser, Christian; Reinhold, Stephan; Kappler, Arnold - 2013

Viele touristische Leistungsträger und Organisationen orientierten sich bisher in der strategischen Planung und Produktentwicklung zu einseitig an den vorhandenen Ressourcen, Angebotspotentialen sowie groben Kundengruppen und Markdefinitionen. Daraus resultierte eine ungenügende...