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Generation Y as young wine consumers in New Zealand : how do they differ from Generation X?
Fountain, Joanna; Lamb, Charles W. - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10009244346
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Public sector marketing is different
Lamb, Charles W. - In: Business horizons 30 (1987) 4, pp. 56-60
Persistent link: https://www.econbiz.de/10001029057
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001661757
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001674392
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946