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Effects of shopping related factors on the intention to adopt teleshopping for food products

Verhoef, Peter C.; Langerak, Fred - 1998

Persistent link: https://www.econbiz.de/10000168162

Understanding brand and dealer retention in the new car market : the moderating role of brand type

Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002208428

Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations

Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701450

The effect of members' satisfaction with a virtual community on member participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001732897

Understanding brand and dealer retention in the new car market: the moderating role of brand tier

Verhoef, Peter C.; Langerak, Fred; Donkers, Bas - In: Journal of retailing 83 (2007) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10003438286

Eleven misconceptions about customer relationship management

Verhoef, Peter C.; Langerak, Fred - In: Financial times handbook of management, (pp. 387-400). 2004

Persistent link: https://www.econbiz.de/10002755891

Understanding brand and dealer retention in the new car market: The moderating role of brand tier

Verhoef, Peter C.; Langerak, Fred; Donkers, Bas - In: Journal of retailing 83 (2007) 1, pp. 97-114

Persistent link: https://www.econbiz.de/10007599006

Strategically embedding CRM

Langerak, Fred; Verhoef, Peter C. - In: Business strategy review 14 (2003) 4, pp. 73-80

Persistent link: https://www.econbiz.de/10007156429

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W.J; … - 2014

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605...

Persistent link: https://www.econbiz.de/10014030800

Further Thoughts on Crm

Verhoef, Peter C.; Langerak, Fred - 2012

Skepticism and disappointment have replaced the initial enthusiasm about CRM. The disappointing results of CRM-projects are often related to difficulties that managers encounter in embedding CRM in their strategy and organization structure. In this article we present a classification scheme on...

Persistent link: https://www.econbiz.de/10014031455