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Examining consumer risk perceptions of prototypical brands versus me-too brands

Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135

Persistent link: https://www.econbiz.de/10010373183

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210

Persistent link: https://www.econbiz.de/10003987459

Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Phau, Ian; Matthiesen, Insa-Mascha; Shimul, Anwar Sadat - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 297-305

Persistent link: https://www.econbiz.de/10012668455

Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896

Brand love : corroborating evidence across four continents

Sajtos, Laszlo; Cao, Joanne T.; Espinosa, Jennifer A.; … - In: Journal of business research : JBR 126 (2021), pp. 591-604

Persistent link: https://www.econbiz.de/10012494322

Luxury brand strategies and customer experiences : contributions to theory and practice

Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752

Persistent link: https://www.econbiz.de/10011597488

Conceptualizing country-of-ingredient authenticity of luxury brands

Cheah, Isaac; Zainol, Zahirah; Phau, Ian - In: Journal of business research : JBR 69 (2016) 12, pp. 5819-5826

Persistent link: https://www.econbiz.de/10011597517

Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands

Trinh, Viet Dung; Phau, Ian - 2013

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

Persistent link: https://www.econbiz.de/10014042822

Service brand coolness in the construction of brand loyalty : a self-presentation theory approach

Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013169578

Luxury brand attachment : Predictors, moderators and consequences

Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487

Persistent link: https://www.econbiz.de/10013412519