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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
303
Brand management
74
Markenführung
74
Beziehungsmarketing
62
Relationship marketing
62
Brand image
55
Markenimage
55
Brand
39
Markenartikel
39
Online retailing
30
Online-Handel
30
Advertising effects
29
Deutschland
29
Germany
29
Werbewirkung
29
Internet marketing
28
Online-Marketing
28
Customer satisfaction
27
Kundenzufriedenheit
27
Luxury goods
26
Luxusgüter
26
Marketing management
25
Marketingmanagement
25
Social Web
23
Social web
23
Emotion
22
Advertising
20
Werbung
20
Virales Marketing
19
Cultural identity
18
Einzelhandel
18
Kulturelle Identität
18
Retail trade
18
Internet
16
Marketing
15
Electronic Commerce
14
Welt
14
World
14
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Undetermined
123
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29
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Article
246
Book / Working Paper
57
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Article in journal
227
Aufsatz in Zeitschrift
227
Aufsatz im Buch
23
Book section
23
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
4
Hochschulschrift
3
Conference paper
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2
Konferenzbeitrag
2
Case study
1
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1
Fallstudie
1
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1
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1
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1
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Language
All
English
267
German
36
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
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Erasmus Research Institute of Management
3
Gottfried Wilhelm Leibniz Universität Hannover
2
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Hannover / Institut für Marketing & Management
1
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Journal of business research : JBR
41
Schriftenreihe Marketing, Management
18
Journal of retailing and consumer services
13
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of marketing theory and practice
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of consumer marketing
2
The service industries journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
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Source
All
ECONIS (ZBW)
303
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21
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21
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
22
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
23
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
24
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
25
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
26
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
27
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
28
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
29
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
30
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
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