Narrow search
Showing 1 - 10 of 66
Cover Image
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Cover Image
Communicating quality while evoking loss : how consumers assess extra charges in the Airbnb marketplace
Dogru, Tarik; Majid, Kashef; Laroche, Michel; Mody, … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648419
Cover Image
How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin; Laroche, Michel - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
Cover Image
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
Cover Image
Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
Cover Image
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Cover Image
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Cover Image
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Cover Image
Cross-cultural differences in crowd assessment
Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276
Persistent link: https://www.econbiz.de/10003429521
Cover Image
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210
Persistent link: https://www.econbiz.de/10003987459