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Direct and indirect effects of self-image congruence on brand loyalty
Kressmann, Frank; Sirgy, M.Joseph; Herrmann, Andreas; … - In: Journal of business research : JBR 59 (2006) 9, pp. 955-964
Persistent link: https://www.econbiz.de/10007295796
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Highlighting the Concept of Well-Being in Business
Sirgy, M.Joseph; Lee, Dong-Jin; Reilly, Nora - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10006157806
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Setting socially responsible marketing objectives: A quality-of-life approach
Sirgy, M.Joseph; Lee, Dong-Jin - In: European journal of marketing : EJM 30 (1996) 5, pp. 20-34
Persistent link: https://www.econbiz.de/10006101410
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Developing a Subjective Measure of Consumer Well-Being
Lee, Dong-Jin; Sirgy, M.Joseph; Larsen, Val; Wright, … - In: Journal of macromarketing : examining the interactions … 22 (2002) 2, pp. 158-169
Persistent link: https://www.econbiz.de/10006892156
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The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison
Lee, Dong-Jin; Sirgy, M.Joseph - In: Journal of business ethics : JOBE 18 (1999) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10006915854
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Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue
Sirgy, M.Joseph; Lee, Dong-Jin; Rahtz, Don - In: Journal of macromarketing : examining the interactions … 27 (2007) 4, pp. 341-349
Persistent link: https://www.econbiz.de/10007876139
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Macro Measures of Consumer Well-Being (CWB): A Critical Analysis and a Research Agenda
Sirgy, M.Joseph; Lee, Dong-Jin - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10007222467
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An Extension and Further Validation of a Community-based Consumer Well-being Measure
Sirgy, M.Joseph; Lee, Dong-Jin; Grzeskowiak, Stephan; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 243-257
Persistent link: https://www.econbiz.de/10008084624
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M.Joseph; Lee, Dong-Jin; Johar, J.S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091
Persistent link: https://www.econbiz.de/10008092942
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Does Television Viewership Play a Role in the Perception of Quality of Life?
Sirgy, M.Joseph; Lee, Dong-Jin; Kosenko, Rustan; … - In: Journal of advertising : official publication of the … 27 (1998) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10008121813