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Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.; Leeflang, Peter - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Drivers of peak sales for pharmaceutical brands
Fischer, Marc; Leeflang, Peter; Verhoef, Peter C. - In: Quantitative marketing and economics : QME 8 (2010) 4, pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
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Challenges and solutions for marketing in a digital era
Leeflang, Peter; Verhoef, Peter C.; Dahlström, Peter; … - In: European management journal 32 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
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Accountability as a main ingredient of getting marketing back in the board room
Verhoef, Peter C.; Leeflang, Peter - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 26-32
Persistent link: https://www.econbiz.de/10009153348
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Understanding the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966