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~person:"Li, Yangchun"
~person:"Pla-García, Cintia"
~type_genre:"Aufsatz in Zeitschrift"
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Li, Yangchun
Pla-García, Cintia
Martínez-López, Francisco J.
35
Gázquez-Abad, Juan Carlos
15
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5
Feng, Changyuan
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ECONIS (ZBW)
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1
Utilitarian motivations in online consumption : dimensional structure and scales
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011348323
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2
Purchasing through social platforms with buy buttons : a basic hierarchical sequence
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Journal of organizational computing and electronic commerce
30
(
2020
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012264449
Saved in:
3
Hedonic motivations in online consumption behaviour
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
International journal of business environment : IJBE
8
(
2016
)
2
,
pp. 121-151
Persistent link: https://www.econbiz.de/10011624590
Saved in:
4
Technological innovation : a case study of mobile Internet information technology applications in community management
Su, Wan
;
Hsu, Paul S.
;
Li, Yangchun
;
Martínez-López, …
- In:
Journal of global information management : an official …
26
(
2018
)
2
,
pp. 193-203
Persistent link: https://www.econbiz.de/10011859496
Saved in:
5
To have or have not : buy buttons on social platforms
Martínez-López, Francisco J.
;
Li, Yangchun
;
Su, Wan
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 33-48
Persistent link: https://www.econbiz.de/10012128476
Saved in:
6
Using instant refunds to improve online return experiences
Martínez-López, Francisco J.
;
Feng, Changyuan
;
Li, …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366377
Saved in:
7
"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013488539
Saved in:
8
Reducing ecommerce returns with return credits
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2011-2033
Persistent link: https://www.econbiz.de/10014418057
Saved in:
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