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Brand management
9
Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenartikel
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Markenimage
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Brand
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Product counterfeiting
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Produktpiraterie
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Brand extension
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Markentransfer
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Market research
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Marketing
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Personality psychology
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Loken, Barbara
Ahluwalia, Rohini
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Krishna, Aradhna
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brands and brand management : contemporary research perspectives
3
Journal of Consumer Research
2
Journal of marketing
2
MSI reports : working paper series
2
Brand management ; Vol. 3
1
Business Ethics, the Environment & Responsibility
1
Business ethics, the environment & responsibility
1
Handbook of consumer psychology
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Journal of Business Research
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Journal of Consumer Behaviour
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Marketing and consumer psychology series
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ECONIS (ZBW)
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Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
2
On the science of branding : an introduction
Loken, Barbara
;
Ahluwalia, Rohini
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 3-8)
.
2010
Persistent link: https://www.econbiz.de/10003941293
Saved in:
3
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
-
[Repr.]
Persistent link: https://www.econbiz.de/10004950309
Saved in:
4
Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Liu, Xian
;
Loken, Barbara
;
Wang, Liangyan
- In:
Journal of Consumer Behaviour
20
(
2020
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10012406556
Saved in:
5
Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
Koo, Jayoung
;
Loken, Barbara
- In:
Business Ethics, the Environment & Responsibility
31
(
2021
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012809297
Saved in:
6
Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara
;
Barsalou, Lawrence W.
;
Joiner, Christopher
- In:
Handbook of consumer psychology
,
(pp. 133-163)
.
2008
Persistent link: https://www.econbiz.de/10003716158
Saved in:
7
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
Saved in:
8
When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Loken, Barbara
;
John, Deborah Roedder
- In:
Brands and brand management : contemporary research …
,
(pp. 233-270)
.
2010
Persistent link: https://www.econbiz.de/10003941324
Saved in:
9
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
10
Revisiting gender differences : what we know and what lies ahead
Meyers-Levy, Joan
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10010485540
Saved in:
1
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